Things to do in Seoul: Shopping



South Korea is today known as one of the four Asian tiger nations, having modernized at an incredible pace in the past few decades. With the economic growth, the country itself has grown along with the economy, and is one of the most tech-savvy and wired nations in the world today. One aspect of Korean culture that has grown exponentially is the shopping culture, and today, Seoul is a shopping paradise.

One of the best places to go shopping in Seoul is, of course, Myungdong. Crowded with both tourists and locals alike any day of the week, the streets of Myungdong are any shopper’s dream. In addition to large, brand name stores such as H&M, Forever 21, and Nike, there are numerous smaller stores that are definitely worth taking a look at. Many of the clothes offered at these smaller boutiques are cheap, and often have unique designs. Not only is it perfect for shopping, but the streets are also lined with food stalls that boast various street foods, such as Nutella-banana-crepes, fresh-squeezed pomegranate juice, and corndogs pebbled with potato wedges, just to name a few.

Another street that is rising in fame in terms of shopping is Garusut-gil, which can be found between Apgujeong Dong and Shinsa Dong. As one of the newest hotpots in Seoul, though it does not have the numerous array of stores that Myungdong does, but it has its own charm. In addition to the cafes and restaurants found along the street, which serve a wide variety of cuisines- from Thai to Mexican to Japanese, many designers’ independent stores can be found here. Though it is also home to larger, better known stores such as Hollister or Zara, many Korean designers have rented out small stores and sell their products- which make them truly one of a kind and impossible to find elsewhere.

Of course, when discussing shopping in Korea, one cannot leave out the traditional markets. Although they may not seem as interesting at first glance to teenagers, who are more interested in malls or shopping plazas, markets in Seoul truly have a beauty of their own. Gwangjang Market, Korea’s first-ever market, is a place that all shoppers should visit at least once. Selling silk, satin, and linen goods as well as agricultural and marine products, the market is a great place to sightsee and learn more about Korea. 


There are many more places that could be the destination for shoppers, and Myungdong, Garusut-gil, and Gwangjang market are just the starting points. However, no matter where one decides to shop, one thing is certain- there is bound to be no disappointment.

by Yoonjie Park

Photo courtesy of http://mikeinkorea.wordpress.com/